Why Advertise On Radio?

If you are contemplating using radio to deliver your advertising message, we’d like to help you make informed decisions. Here are some of the advantages for using this popular medium.

Americans are on the move, they are listening to radio in their cars. Radio is considered the “mobile medium.”

 In-Car Listening Facts:

Arbitron is the ratings firm that surveys and analyzes radio usage. A recent national Arbitron sponsored In-Car Study found that 96% of those who have driven or ridden in a car in the past month have used the car radio. More than 80% of 35-64 year old say they spend most of their time with radio.

Highlights of the Arbitron National In-Car Study

  • Americans are in their cars an average of 15 hours per week, up 14% from 2000 to 2013.
  • The average commute to work is now 51 minutes round trip.
  • 39% say they spend more time in the car now than a year ago.
  • The greatest percentage of increase in time-spent-commuting is often in small and medium size markets.
  • In-car listening averages 2 hours and 12 minutes weekdays, and 2 hours and five minutes weekends.
  • Men spend more time in cars on weekdays. It’s about even between men and women on weekends.
  • Since 2000 in-car radio listening has increased.
  • 43% say they leave their car radio set to one station.
  • Almost all in-car listening is to pre-set stations. People rarely change their pre-sets.

Radio’s audience size continues to grow. Not only with in-car listening,  but at the office too.

 For the advertiser as well as the listener, radio is everywhere reaching virtually everyone.

Radio works 24/7, 365 days a year. Think about it, how many businesses do you visit where a radio is playing?

A distinctly user-friendly medium, radio gives advertisers the speed, flexibility, and immediacy needed to compete and excel in today’s highly competitive and oft-times cluttered marketplace.

Interesting radio facts:

541,000,000+ radios in use.

5.6 radios per household.

Every car comes with a radio as standard equipment.

169,000,000+ radios in vehicles.

Have you ever thought about how an automobile is a radio on wheels?

  • Americans spend more time listening to radio than any other medium 6a – 6p.
  • Radio gives you the opportunity to effectively target your message to a specific consumer.
  • Radio is a sound solution as media continues to fragment with increasing cost.

Why use radio to advertise instead of TV?

If you’re a Fortune 500 company, it makes sense to market your products and services on TV. Smaller businesses don’t have the budget to spend on network television advertising. And, though cable television advertising is affordable, your ad reaches a much smaller market.

Radio has always been a “free” medium giving even the smallest stations a broad audience. Whether your business is a small corporation or a one-person-operation, radio advertising offers tremendous reach.

Don’t discount the Business to Business factor. Radio advertising can help plant the seeds of awareness in potential clients. The vast majority of radio listeners tune in from two places: in the car and at the office.

For more information or to get started with your ad campaign, contact us by clicking here or call during normal business hours Mon-Fri  9am – 5pm.  Call us at: (219) 951-0047


Radio is used by more people every week than any other medium. Nine of out ten people listen to radio each week. When we say virtually everyone, we mean 9 out of 10 Millennials, Boomers, Moms, Women of all ages, Professionals, College Educated Millennials, Hispanics, Blacks and Teens. 

Are you interested in advertising your product or service to 107.3 www.1073vip.com listeners?

107.3 VIP is the home of Sheryl Underwood, host of the Talk on CBS and her own radio show Sheryl Underwood Radio.

107.3 VIP radio listeners include working men and women 25 years and older. These PRIME CONSUMERS respond to the advertising on 107.3 VIP.
The buying power of 107.3 VIP’s audience has motivated businesses to market their business with us and the results have been very positive.

107.3 VIP offers an excellent return on your advertising dollar. Email your request or questions to radio@1073vip.com and a representative will contact you to discuss all your options. We will put together your very own CUSTOM program!

In addition to traditional radio commercials that are :05, :15, :30 or :60 seconds long we also offer:

Website promotion sponsorship and advertising
Email blasts
Text messaging / Geo Marketing
Onsite events!

107.3 VIP has thousands of adults 25 – 55 listening every week – imagine getting your product in their hands, or getting them to walk into your place of business! As they build brand loyalty with you – YOU NEED TO TALK TO THEM! Contact us today!


Listeners tune to radio to hear the latest area reports (news, weather, sports, school closings and more). Your business can be the featured presenter of these reports!


Promotions create a positive emotional and financial response. Listeners tune to radio to hear special programming, find the best deals, win prizes and more! Your business can be included in these promotions!


107.3 VIP can create excitement for your event!

Your business promotion: sale, festival, anniversary, etc. can be enhanced with pre-promotion on air and our radio station’s presence, creating top of mind awareness and immediacy to attend your event!


107.3 VIP

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