fbpx

BRING THE RIGHT PEOPLE TO YOUR BUSINESS

WITH LIVE RADIO REMOTES

Imagine having a grand opening, right across the street from a competitor’s grand opening. You both opened the same day, with the same products, and are having similar sales. However, more people are flocking to your competitor. You look across the street and see a local radio station vehicle, station banners, a tent, and station staff actively engaged with their customers.

That competitor hosted a live radio remote (also known as a live broadcast).

WHAT IS A LIVE BROADCAST?

Live or remote broadcasts are an engaging way radio stations can market to the masses. Radio personalities are pretty popular, so having them onsite as opposed to an ad just talking about your specials will be more appealing.

Live radio remotes occur onsite with equipment setup and radio personalities present to handle promoting. Their best use is to attract customers to your venue and event or “invite them to the party” you are hosting.

Live broadcasts typically last two to three hours, with the radio personality making live call-ins back at the studio several times per hour. These are invaluable because the personality is live, on location, at your place of business talking about YOU. What’s not to love about that?

This is where we differ from “traditional/terrestrial radio.” Instead of our radio personalities bring our entire studio to you… in a manner of speaking. Our trucks are equipped with LIVE Streaming equipment. So instead of making a call to the studio we’ve put our studios in our trucks. Music is played from your location as if they were LIVE ON AIR!!! We are so much more advanced than our AM/FM counterparts, we can even take calls LIVE ON AIR at your location and invite listeners to your event. It’s like a buddy calling and you’re saying, “hey I’m at this cool party, and you should come!”

INTERVIEW YOU AND YOUR EMPLOYEES

Live radio remotes are an excellent way for the community to get to know you and your employees. It often helps to establish that yes; you all are real people, just like your customers. Depending on the nature of your business, having your potential customers identify with your staff can make the difference in customers selecting your company over another. People want to work with those they can relate to, and a quick, personal interview can do just that.

INTERVIEW CURRENT CLIENTS AT YOUR EVENT

Word of mouth definitely goes a long way. If you have a live show at your event, the disc jockey can grab those satisfied clients to ask them questions about their purchase or investment. Their credibility could sway a current listener come out to the event. Or, to make a mental note to stop by when they have time.

NOT JUST FOR GRAND OPENINGS

Live radio remotes are not just for grand openings either. You could host these for any open house events, anniversaries, sales, galas, fundraisers, and more. Any event you want the public to be invited to and know more about, consider staging a live radio broadcast.

VARIETY OF SCHEDULING OPTIONS

A misconception of live radio remotes is the costs involved. However, with radio remotes, there are no printing costs, and you reach a wide audience in a small amount of time. The radio personality draws extra attention to what your business has going on and this often leads to an above average amount of people to your location. As there are a variety of scheduling options, your radio rep can tell you the best time for your live radio broadcast.

With live radio broadcasts, listeners at home or already on the go will be enticed by the happenings at your event. Be prepared to have enough refreshments, activities, and take-home swag for participants to remember you by.

HERE’S WHY THEY WORK

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring people to your event, make your customers happy, and spotlight your business. Over 92 percent of Americans age 12 and up listen to radio each week. The majority of those listeners, are on the move and listening in the car. Here’s how live broadcasting can capture those on the move people and turn your event into a successful and unforgettable customer experience.

LET US BRING THE PARTY TO YOU

Radio is America’s number one reach medium. With radio reaching 93 percent of Americans 18 years or older, remote broadcasting is like having a local celebrity with a big guest list at your event. Whether it’s an open house, anniversary celebration, grand openings, seasonal sales, or anything in between, we can bring people right to your doorstep. Radio announcers have a strong connection with local residents. When you host a meet-and-greet with a popular radio station their devoted listeners will show up. That’s a whole market of potential customers.

WE GET YOUR CUSTOMERS PUMPED

Live radio events provide free and fun entertainment to residents and their families. Exciting giveaways, contests, and activities for the kids can be a part of the consumer experience. Unlike other models of advertising, we create energetic and happy memories that customers will forever associate with your event.

ATTENTION? YEAH, YOU’LL GET A LOT OF THAT

Use your imagination and picture how much a radio station vehicle, station banners, a fun tent, and popular station staff would add to your event. Our tents, vans, and staff are carefully selected to draw people in. Your radio associate can assemble advertising packages that outmaneuver competitors and put the spotlight where it belongs: on your business.

Live radio remotes can help make your event successful and unforgettable. We have some great ideas, so reach out, as we would be honored to work with you to get your business on the radio!



107.3 VIP

Playing All the Hits... All the time!

Current track

Title

Artist

Background