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First Week Projections For Kendrick’s New Album Are In!

Written by on May 16, 2022

The first week projections are coming in!

Kendrick Lamar’s fifth studio album, Mr. Morale & The Big Steppers, is projected to move between 325,000 and 350,000 equivalent album units in the U.S. for its first week, according to HITS Daily Double. This would mark the biggest opening week for the year, as the album is also estimated to hit 400 million U.S. streams in its first week.

The updated projection—which would undoubtably earn Lamar yet another No. 1 album on the Billboard 200—comes just days after K-Dot’s new double-disc effort hit streaming services, and a couple weeks after HITS previously projected 350,000 units for the LP.

The album, released on Friday, covers a lot of ground for Dot’s final Top Dawg Entertainment release. In it, Lamar touches on themes of cancel culture, his own spirituality, fatherhood, and family life—including his handling of homophobia and past family trauma.

Kendrick season is OFFICIALLY off to a good start! With a new album AND tour starting this summer, this is only the beginning.

Stay Tuned.

Source: Complex


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