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Kendrick Lamar Drops ‘Rich Spirit’ Video Following Grammy Noms

Written by on November 17, 2022

Kendrick Lamar is set up to do a bunch of damage at the 2023 Grammy Awards with 8 nominations …  and he’s celebrating by dropping off a new music video from his “Mr. Morale & the Big Steppers” album.

K-Dot’s vid for his “Rich Spirit” single debuted Wednesday, and the visual finds the Compton-bred rapper comfortable in his own skin — and a pair of sparkling cowboy boots!!!

The music video was directed by “White Men Can’t Jump” reboot director Calmatic and features Kendrick and himself fighting off demons in a barren apartment — similar to the one seen on the ‘Mr. Morale’ album cover.

Mr. Morale album cover

Kendrick has one of the highest Grammy counts as a rapper with 14, and he’s now the first artist to have his first 4 albums get nominated for Album of the Year.

He didn’t win the previous 3 times, but there’s no shame there — sad fact is, no hip hop album has ever received the Album of the Year award.

Denzel Curry, who’s cut from the Kendrick cloth, openly disagreed with this year’s noms … but ensured K-Dot got his props this time around.

‘Mr. Morale’ opened up to big numbers in May — 295K out the gate to make it Kendrick’s fourth No. 1 album.

The richer the numbers, the richer the spirit!!!

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