Queen Latifah to become CoverGirl for the SECOND TIME!
Written by rezierez on May 9, 2022
The Queen is BACK….well on the makeup tip that is!
Queen Latifah and CoverGirl are partnering again, 21 years after she was first named a face of the brand.
On Monday, the multi-talented star and makeup brand CoverGirl announced that they are partnering yet again.
The newest CoverGirl first became a face of the brand in 2001. Over 15 years, Latifah famously fronted now cult-classic launches for the brand. Most notably, they collaborated to launch the game-changing Queen Collection that helped make makeup for deeper skin tones accessible.
“Here we go again,” Latifah told People exclusively of her multi-year partnership. “I’m excited to be back and to hit the ground running!”
The Equalizer star will first appear in a “yet-to-be-announced” collection for CoverGirl.
The opportunity to work with the brand again “excited” Latifah, who shared in a release that she looks forward to bringing “inclusivity to the forefront every step of the way, from product creation to ad development to product dissemination.”
Last week the Emmy and Grammy winner was honored at Variety‘s Power of Women Ceremony presented by Lifetime, where she celebrated the power of women.
“I know what it looks like when women don’t get along. When we fight against each other. But I also know what it looks like when we do,” she said on stage. “When we stand together, there’s nothing more potent.”