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Beyonce Takes it Back to her Roots, Unveils New Haircare Line CÉCRED

Written by on February 9, 2024

Beyonce has lifted the lid on her haircare line, CÉCRED.

Teased last year, the eagerly awaited brand saw its name unveiled moments ago. A play on the word “sacred” and the superstar’s name, it was confirmed that the line will be launching on February 20.

Sharing a brief but sweet commercial (which she features in), Beyonce wrote: “Hair is sacred. The journey begins Feb 20.”

Video Courtesy of Page Six

An established mogul, the move sees the superstar continue to make a mark beyond music.

Indeed, beyond a host of savvy investments, the arrival CÉCRED follows the recent launch of the diva’s parfum fragrance range, CÉ NOIR.

Visit CEDRED.com for more details.

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