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Ice Cube Says The NBA Is Responsible For Limited Big3 Media Coverage: ‘They’ve Been Told Not To Cover Us’

Written by on July 8, 2023

Ice Cube has been in the news lately after announcing his “F**k The Gatekeepers Podcast Tour.” He exclusively sat down with Taylor Bickham from The Shade Room to discuss why he feels the National Basketball League (NBA) is responsible for trying to stop the Big3 League from growing.

He says their alleged actions hurt the players, coaches, and families who depend on Big3 during the summer.

Ice Cube: “Well, I am dealing with sports and entertainment at this moment. This is not my project. The Big3 is not a project. It’s a league for everybody. Anybody that is bored with summer sports…This is a league for you. So, I am putting this on for the culture so to speak. Not only for our culture but the sports culture. And, the summer sports are wack. So, when you’re trying to do that and you have mainstream outlets, sports outlets, basically ignoring what you’re doing. Now, people might be like “Cube, it’s Big3… it’s new.” Whatever. But if you’re looking at the ratings. If you’re really looking at our ratings compared to other sports that get attention, we do better than NHL. We do better than major league soccer in ratings, but we get no coverage. The reason we don’t get coverage is not because they don’t want to cover us. It’s because they’ve been told not to cover us.”

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