TYLER PERRY X BET NETWORKS: A NEW ERA IN URBAN MEDIA
Written by email@example.com on June 13, 2023
Tyler Perry is set to take control of the cable channel BET.
The report mentions that Perry’s acquisition comes as Paramount is losing money. Perry’s deal is valued at an as-of-yet undisclosed amount. It will give him control over BET Media Group, which is also comprised of networks like VH1.
Perry is no stranger to working with BET. The star partnered with the company via his Tyler Perry Studios banner to create BET+, a streaming service that features both original films and series from the BET program library.
Since its launch, the streaming service has been massive. In 2021, BET+ accounted for half of the subscriber growth and nearly all revenue growth for the channel.
The news comes following news that Paramount Global had been seeking to sell a majority stake in BET. Earlier this year, Perry expressed optimism about buying the company, saying that if it was possible, he was “very, very interested.”
“Rumor? No, it’s not a rumor, I’ve been there for four years now and had tremendous success,” said Perry to Entertainment Online. “I wasn’t expecting this to happen, so, yes – if that is possible, I’m very, very interested in taking as much of it… If it’s possible, I’m gonna take as much of it as I can.”